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Who We Are

Agorafy is an open platform organizing and sharing real estate information in New York.

Our mission is to be the most accurate resource for commercial listings, residential listings, and property information, allowing users to make highly-informed decisions based on current market data.

We believe in creating value for real estate professionals by providing them with a wealth of knowledge at their fingertips, which can be accessed from anywhere, anytime. Spend less time retrieving information and more time on closing deals. 

We look forward to your participation and feedback as we grow.

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Tuesday
Apr222014

Changing the Competitive Landscape

More than ever real estate professionals and their clients have access to a wealth of data to guide them in making their decisions. This is coupled with a host of new technology and hardware which makes retrieving and sharing information faster and easier than ever.

Clearly this is a benefit to the health and efficiency of the overall market, however it does raise some important questions; How does this change the competitive landscape of the market? What data sources, technology, and tools should real estate professionals use? And how can professionals ensure they are using them properly to achieve their goals?

The Competitive Landscape

Real estate professionals including property owners have more information at their disposal than ever before. This has the positive effect of lowering the barriers to entry for professionals and producing more knowledgeable brokers and agents. Real estate professionals can stay on top of market pricing and trends easily, while transparency is increasing every day for consumers.

Increased access to market data raises the bar for professionals and increases the expectations from both clients and consumers. For real estate professionals the need to be highly informed in order to compete is greater than ever, and to gain a competitive edge it is no longer enough just to have access to information, it’s using the best resources in the most efficient way to service their clients that can set them apart.

Clients in the marketplace are also more informed than they have been in the past, through various sources they have access to much of the data that real estate professionals do. This has a positive effect on the deal making process by fostering more informed discussions and crystalizing expectations.  However better informed clients can be a double edged sword, expecting more than just data from their representatives, and real estate professionals will need to adapt in order to compete.

The Value Proposition

In an industry where clients are more informed than ever, pricing information and access to listings cannot be real estate professionals only method of providing value for their clients. Clients will be looking for deeper insights and access to non-public information from their agents in order to build trust and commit to working together.

With data and research so readily available, clients will expect expertise in a given segment of the market, whether it’s negotiating an office lease or a condominium sale. Clients expect a deeper understanding of a particular borough or trends shaping certain neighborhoods. Property owners in particular won’t look to their agents to price available listings, but to properly market and evaluate potential interest on the way to a completed deal.

Beyond information, clients will look to work with real estate professionals that have a proven track record of successfully negotiating transactions, and getting deals done. Access to accurate market data and even non-public knowledge is useless if you don’t act on it, and real estate professionals that understand how to leverage their expertise for their client’s benefit will find long term success.

The Right Data

It’s not enough to just have a lot of data; it’s having the right data that matters. With the proliferation of listing and research providers for both commercial and residential listings, real estate professionals and their clients also have more choice than ever on where they get their information. The decision needs to be made on what service to subscribe to, or which research to incorporate when pricing a potential exclusive. Real estate professionals know that if they are working with incorrect or outdated information they may mis-price an opportunity.

Likewise, active buyers or potential renters need to be able to trust the information they use to find opportunities or that they will be basing their decisions on. Outdated listings can make them one step too late, incorrect asking prices may skew their expectations, and missing listings can lead to lost opportunity.

At Agorafy we understand how the amount of information and increased transparency is changing the competitive landscape, and we are building our platform with this in mind.

We understand that the timeliness of information is a differentiating factor both for data providers and real estate professionals, this is the reason we continuously verify our data, even when others are sleeping. We know that the completeness of information and aggregating multiple streams of data into one location gives real estate professionals an edge and allows them to retrieve information quickly.

We believe that increased transparency is a great thing for the real estate market, and that Agorafy will help real estate professionals service their client’s needs at a time where the competitive landscape is changing.

Richard Du is the founder and CEO of Agorafy, New York, N.Y

Thursday
Apr102014

Q1 Rundown

Here's your quarterly cheatsheet on what we've been up to lately.

As Agorafy continues to expand its platform and our user base expands rapidly our team wants to make sure we are keeping our registered users up to date as we roll out new releases and build out the tools professionals are asking for.

Blog Posts

What Type of Agent Are You?

Every Real Estate Agent is a Marketer, Are You?

The Customer Experience

How Some Simple Inspiration Can Yield Huge Rewards

The Dark Side of the Industry

New Technology Will Change the Real Estate Industry Forever

This is Your Town, Your Community, Your Real Estate

New Releases

Austen (0.27) – New Submit Form & Expanded Data Feeds

Austen is our newest release which launched last week, concluding our most productive development cycle to date. Dozens of items got released to production, chief among them a fully revamped Listing Submission process.

Zukofsky (0.26) – Company Search & Company Profiles

Zukofsky dropped at the beginning of March building upon our Broker Search and Professional Profiles. Every Company on our site now has a fully built out profile linking together all of their current listings and their professionals.

Yeats (0.25) – It Just Keeps Getting Bigger and Better

Launched in January, Yeats brought a continued expansion of our back end to receive and parse residential data feeds as well as process commercial & residential listing submissions from our users.

In The Pipeline

Our developers are fully focused on building the advanced tools and features professionals need to take advantage of the real time data on our platform. Check back on our blog to get news on the latest releases!

Wednesday
Apr022014

Austen (0.27) – New Submit Form & Real Plus Data Feed

Agorafy’s latest release Austen (0.27) went live this morning concluding our most productive development cycle to date. We have been steadily growing both our Development and Research teams which has resulted in a high water mark for the amount of listings on our site, the timeliness of the data, as well as dozens of items being released to production on our site.

Expanded Data Feeds

Since launching Residential listing a few short months ago they have grown to 57% of the total listings on our system. The vast majority of which are submitted directly by the listing broker or are manually imported by our data team.

The beginning of the year we expanded our back end infrastructure to both receive and parse residential data feeds, first with RealtyMX and starting this week Real Plus. We will be expanding this segment of our listings sourcing in the months to come, if you want to directly feed your residential listings to Agorafy just drop us a line.

Updated Listing Submit Form

We are constantly looking for ways to add value and make life easier for our users. With the majority of the listings on our site being submitted directly by the exclusive broker improving our Listing Submit form seemed to be a good place to turn our attention.

Our goal was two-fold; to make the submit form more intuitive, simplifying the process for our users and indicating information that is required to publish the listing. As well as to control the quality of the information being submitted to our system, making our data team’s job more efficient and enabling them to research, validate, and publish listings faster. Here is a quick rundown of the process:

Location: Get started by typing the street address of the property / listing.


Property Details:  Give a quick breakdown of the space (Office / Retail / Residential). The submit form is dynamic based on the listing type you select.


Media: Quickly and Easily Upload High Quality Photos, Marketing Flyers, and Floor Plans.


Contacts: Confirm your contact information and add any other contacts for the listing.


Preview & Submit: Finally just review the information, and you’re ready to go.


Try out the new form Here, and let us know what you think. 

Richard Du is the founder and CEO of Agorafy, New York, N.Y

Thursday
Mar272014

Technology Helps Agents, Not Replaces Them

Zillow CEO Spencer Rascoff on CNBC’s Squawk Box yesterday explains why real estate agents aren’t being replaced by technology.

The relationship between real estate information providers and agents is necessarily symbiotic, not adversarial. Rascoff explains agents earn their commission because they are both integral, and that their services add value to the transaction. That’s pretty much boilerplate stuff but his third reason has an interesting take away, Rascoff explains:

“The profile of a successful agent has changed. To be more of a transactional consultant. Somebody that is more of an expert in the local market; a great negotiator. Rather than just an information gatekeeper.”

We couldn’t agree more. As technology continues to democratize data, and increase transparency in the market, the playing field will continue to become more level. Technology has the capability of shortening the learning curve for new agents, as well as creating efficiencies for successful more established professionals. In both cases technology has a positive effect on all market participants.

Richard Du is the founder and CEO of Agorafy, New York, N.Y

Monday
Mar242014

What Type of Agent Are You?

Running a commercial real estate brokerage I’ve had dozens of agents come and go over the years, each one different from the next, with their own strengths and weaknesses. My challenge as their broker was to pick up on these differences and tailor my approach to make sure I got the most out of every agent, and do everything I could to help them become successful.

Part of my approach was helping agents focus on their daily process, consistent improvement, and dealing with the obstacles inherent to the profession. Through this process strengths are discovered and agents can uncover their true nature. My main objective was to help my agents realize their true nature so they could play to their strengths and leverage their personality type, not fight it. In my opinion, too many agents fight against their nature which can lead to frustration and time lost.

Extrovert vs. Introvert

Being a real estate professional is based on building relationships, working with other professionals, and actively seeking out new business. It’s a contact heavy profession and the logical line of thinking is that people who tend to be more extroverted would have a natural leg up on introverts. However, in my experience both extroverts and introverts can find success as long as they learn to utilize what comes naturally to them.

Extroverts tend to be very passionate, proactive, and relish on meeting new people. They never hesitate to pick up the phone and make that next cold call, firm up that next meeting, or take an opportunity to sell themselves and the services they offer. They have a propensity to stay positive, they don’t fear taking risks, and let the ups and downs of the business just roll off them on the way to their next deal.

Introverts sometimes may have to work a little harder on stepping out of their comfort zone, but when they do they are usually well prepared to deliver exceptional service. Their natural mode of operation being introspective allows them to focus on self-improvement. Spending a lot of time focused on their area of specialization and researching the market, they don’t shy away from hard work. They tend to be more detailed oriented, many times armed with the knowledge that may make a deal and is necessary to create value for their clients.

Three Types of Agents

Whether outgoing or inward looking, I have picked up on three kinds of agents in my time; those that sit back and watch things happen, those that don’t know what’s happening, and those that go out and make things happen.

As a manager there is only so much I can do with the first two. Typically they won’t have what it takes or be open to doing what’s necessary to find success. For those that are willing to put in the work, focus on self-improvement and take some risks I can help them make good things happen. The whole process starts with the agents taking a look at themselves and deciding to leverage their strengths.

Richard Du is the founder and CEO of Agorafy, New York, N.Y