As Agorafy’s platform continues to expand and as our user base rapidly grows, our team wants to ensure that registered users are continually updated about new releases and happenings at the company. Similarly, we want to remain accessible and continue the dialogue with our users to make certain we are creating the tools professionals are asking for. With the close of Q3 2014, we wanted to take a moment to apprise you of some of our notable 2014 benchmarks by way of a brief Q&A with Founder & CEO, Richard Du. And don’t forget, if you have any comments, questions or suggestions, you can always reach us at firstname.lastname@example.org. Hope you enjoy!
Q: What have the first three quarters of 2014 been like at Agorafy?
A: Well, my team has been hard at work continuing to build out Agorafy’s open, online real estate marketplace. Over the past year, we have taken a number of significant steps to improve Agorafy’s functionality and user experience for real estate professionals and the public, alike. Correspondingly, we have seen a strong uptick in our data figures, number of registered users, as well as our overall web traffic.
Q: What is an example of Agorafy’s improved real estate data?
A: Agorafy’s mission is to be the most accurate resource for commercial real estate listings, residential real estate listings, and property information all on one easy-to-use platform. Our goal is to allow users to make highly-informed decisions based on current market data. Towards that end, at the start of 2014, we achieved full integration of residential listings on our site, which began accompanying existing commercial listings and property information data. As of February 2014, residential listings comprised 57% of the 7,000 “on market” listings published on Agorafy. Today, there are now over 9,600 on market, residential listings alone being actively marketed on Agorafy. We also boast more than 4,000 commercial listings throughout New York City’s five boroughs. Furthermore, Agorafy has amassed and houses a wealth of historical market data and property information that we continue to track and compile for all property types, which supports our users and their real estate requirements.
Q: Tell us about how the site’s functionality and user experience has changed?
A: This summer, Agorafy undertook a significant first step in a holistic site redesign. After months of testing and feedback from our users, we thought the time was right to elevate our user experience, making the site more intuitive and faster to navigate. Each sequential release, thereafter, has brought major upgrades in our user controls and navigation, as well as a sleeker, more cohesive look and feel to the site. Beyond design improvements, new features include the rollout of professional and company profile capabilities, updated search filters and sliders, as well as expanded manage listings controls for registered users.
Notably, the public response to the redesign has been great. For example, since July 2014, our Facebook following has gone from less than 200 “Likes” just four months ago to now over 17,000 and growing. While we recognize that social media is but one yardstick to be measured by, we are happy that our social media accounts now serve as another area of value add for our registered users. Facebook, in particular, is a great way that Agorafy helps its users to stay informed about the real estate market and get them the broadest possible exposure for their available listings - locally, nationally and internationally.
Q: It sounds like this year has been busy. What is the Agorafy team working on now?
A: September 2014 marked a turning point for our platform and set the foundation for future developments to come through the end of the year. In our continued effort to bring greater access and increased transparency to the New York City real estate market, we completed optimizing the site for mobile devices. As a result, we have witnessed an increasing percentage of our traffic coming from mobile users, who use the platform while commuting or out in the field. This improvement has ensured that users have seamless access and a consistent user experience across all of their devices, whether at their desk, or on their smart phone and tablet. Moreover, in the coming months, we are anxious to release more new features and products for users, including debuting exciting investment sales features and introducing our mobile application.
Richard Du is the founder and CEO of Agorafy, New York, N.Y